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Beyond Black Friday: Transforming BFCM Shoppers into Loyal Advocates

Black Friday and Cyber Monday 2024 saw record-breaking sales—but the real opportunity lies beyond the holiday rush and into the heart of December shopping. Discover how to transform these high-intent BFCM shoppers into loyal, year-round customers using strategic drops, personalized engagement, and data-driven retention techniques.

Michael Dodsworth 12/3/2024

Elements of Scarcity - High Demand

Explore how excess demand can be leveraged in marketing to create social proof and drive consumer interest, as part of our series on scarcity.

Adam Stone 11/28/2024

Elements of Scarcity - Limited Supply

Scarcity is a powerful marketing tool that can drive consumer desire and create excitement around your products. In this first post of our series, we dive into the concept of limited supply—whether through small production runs or exclusive releases—and how it impacts purchasing decisions.

Adam Stone 11/21/2024